Friday, December 23, 2016
Wednesday, December 21, 2016
"A Coke for Christmas" campaign:
“Following a very successful summer campaign, we’ll continue the momentum with our biggest Christmas campaign in five years." says Coca- Cola UK Marketing director. Coca-Cola has just launched it's most aggressive marketing campaign in 5 years just in time for the holidays. As part of this campaign, Coke will be airing a new ad entitled "A Coke for Christmas" in which a young boy gives Coke to his family as a Christmas gift. This quaint, eye-catching commercial will be aggressively played on television and online. I think that advertising through a memorable commercial is a great way to get people excited and interested in a companies product.I predict that Coke will make great profits in the last quarter of this year mainly due to this powerful advertising campaign they are running.
Click to see the article!
“Following a very successful summer campaign, we’ll continue the momentum with our biggest Christmas campaign in five years." says Coca- Cola UK Marketing director. Coca-Cola has just launched it's most aggressive marketing campaign in 5 years just in time for the holidays. As part of this campaign, Coke will be airing a new ad entitled "A Coke for Christmas" in which a young boy gives Coke to his family as a Christmas gift. This quaint, eye-catching commercial will be aggressively played on television and online. I think that advertising through a memorable commercial is a great way to get people excited and interested in a companies product.I predict that Coke will make great profits in the last quarter of this year mainly due to this powerful advertising campaign they are running.
Click to see the article!
Tuesday, December 20, 2016
Send in the Crowns
Task: Create a way of promoting Crest's new brand of toothpaste.
Apex leader: Elizabeth
Mosaic leader: Kevin
Reward for winners: Dinner on SS Queen Mary 2
Sent to Boardroom: Elizabeth, Maria, Stacey J
Who is fired and why: Stacey J for being a distraction within her team and for being believed to be mentally unstable.
Business Lesson: "A Penny Saved is a Penny Earned" (Trump talking about lower budgets and saving money in projects.)
Task: Create a way of promoting Crest's new brand of toothpaste.
Apex leader: Elizabeth
Mosaic leader: Kevin
Reward for winners: Dinner on SS Queen Mary 2
Sent to Boardroom: Elizabeth, Maria, Stacey J
Who is fired and why: Stacey J for being a distraction within her team and for being believed to be mentally unstable.
Business Lesson: "A Penny Saved is a Penny Earned" (Trump talking about lower budgets and saving money in projects.)
Wednesday, December 14, 2016
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