Wednesday, December 21, 2016

"A Coke for Christmas" campaign:
“Following a very successful summer campaign, we’ll continue the momentum with our biggest Christmas campaign in five years." says Coca- Cola UK Marketing director. Coca-Cola has just launched it's most aggressive marketing campaign in 5 years just in time for the holidays. As part of this campaign, Coke will be airing a new ad entitled "A Coke for Christmas" in which a young boy gives Coke to his family as a Christmas gift. This quaint, eye-catching commercial will be aggressively played on television and online. I think that advertising through a memorable commercial is a great way to get people excited and interested in  a companies product.I predict that Coke will make great profits in the last quarter of this year mainly due to this powerful advertising campaign they are running.


Click to see the article!

Tuesday, December 20, 2016

Send in the Crowns


Task: Create a way of promoting Crest's new brand of toothpaste.
Apex leader: Elizabeth
Mosaic leader: Kevin

Reward for winners: Dinner on SS Queen Mary 2

Sent to Boardroom: Elizabeth, Maria, Stacey J

Who is fired and why: Stacey J for being a distraction within her team and for being believed to be mentally unstable.

Business Lesson: "A Penny Saved is a Penny Earned" (Trump talking about lower budgets and saving money in projects.)


Image result for toothpaste

Wednesday, December 14, 2016

Tuesday, November 22, 2016

Thanksgiving Event:

The Macy's 90th annual Thanksgiving day parade will take place on Thursday morning. It is a parade where floats that advertise films, companies, brands etc. travel down the streets of New York, starting on 34th street. The Macy's Thanksgiving Day parade is a fine Thanksgiving tradition. It is a joyful, happy event for people of all ages. However, it is also a great place for companies to advertise there products considering the very large amount of people that tune in!

Wednesday, October 26, 2016

Analysis

After looking at the 14 results of my survey, I saw that many people did not answer honestly. For example, 2 people said that they play football, however there are no football players in this class. 3 people also said they were not Freshman, Sophomores, Juniors or Seniors, which is untrue. A majority of the people who took the survey were not involved in any activities.

Monday, October 3, 2016

license a game

I chose basketball teams because I want to market a basketball video game. I want t ouse Lebron James as my sponsor

TEAMS:
 -Celtics
-Cavaliers
-Thunders

Thursday, September 29, 2016


Links for 5 favorite movies





5; http://www.imdb.com/title/tt0120737/?ref_=fn_al_tt_1
4: http://www.imdb.com/title/tt0298148/?ref_=fn_al_tt_1
3: http://www.imdb.com/title/tt0068646/?ref_=fn_al_tt_1
2: http://www.imdb.com/title/tt0119217/?ref_=nv_sr_1
1: http://www.imdb.com/title/tt0111161/?ref_=nv_sr_1

Owen's 5 favorite films

My 5 favorite Movies:


5. Lord of the Rings series
4. The Godfather
3. Shrek 2
2. Good Will Hunting
1. The Shawshank Redemption
5 most anticipated new TV shows of Fall 2016

1: Designated Survivor 2: Atlanta 3: Luke Cage 4: Westworld 5:Lethal Weapon.

These 5 new shows of Fall 2016 are hugely anticipated. All are expected to be long running series. USA today have spoken great praise for all these upcoming TV shows.

In my personal opinion, I believe that these shows success could go either way. It can be hard to tell how the general public will react to a new series.







http://www.usatoday.com/story/life/tv/2016/09/11/fall-tv-preview-our-critics-appointment-tv-picks/89658874/


1) Generation Y are very familiar with technology, immune to many marketing tactics, have technology help them with academics, are very helpful to their parents, very racially and ethnically diverse

2) http://socialmarketing.org/archives/generations-xy-z-and-the-others/


3 )Image result for generation yImage result for generation y

4) 2 tv shows generation  y people enjoy are game of thrones and the walking dead

5) 2 movies genration y people enjoy are avatar and frozen.

6) 2 magazines generation y people enjoy are sports illustrated and entertainment weekly

7) 2 entertainment events generation y would enjoy are Coachella and Super Bowl 49

8)  2 vacation locations generation y would enjoy are Beijing China and Istanbul Turkey.




Wednesday, September 14, 2016

My name is Owen O'Brien. I am in 11th grade. I am the oldest of 5 children. My favorite school subjects are History and English. I am an outdoors enthusiast and supporter of all Boston sports teams. My favorite TV show is Game of Thrones, my favorite books are the Harry Potter series and my favorite movie is Good Will Hunting. I do Track and work at Market Basket. When I am not busy I enjoy going to the gym, fishing and spending time with friends. If I could go out to eat tonight I would go to In-N-Out burger.